
"We are absolutely excited to welcome BTS as our latest brand ambassador," Harold Teo, a producer at Garena working on Free Fire, said in the press release.


BTS joins the battle royale in this new partnership with Garena Free Fire. The partnership also includes an in-game event slated for March that will see the band "enter the world of Free Fire," though specific details on that event have not been specified.

Online games developer and publisher Garena has announced a new partnership for its widely popular mobile battle royale game Garena Free Fire with the also widely popular Korean pop group BTS.īTS has been named a global ambassador for the game, which crossed 1 billion downloads on the Google Play store alone in July 2021.
